The fashion supply chain is infamously opaque, but brands and retailers are increasingly working to meet customer demands for greater transparency and reducing their negative social and environmental impacts. However, considering how intricate and nuanced the fashion supply chain is and that sustainability can mean something completely different from customer to customer and brand to brand — where should the industry focus its sustainability efforts? In this episode of the Crash Course Fashion podcast, Brittany Sierra talks with Good on You co-founder Gordon Renouf about what it means to be a truly transparent fashion brand including, how brands and retailers can authentically engage in the sustainability conversation and avoid the greenwashing trap to meet customer demands for sustainability. Show Notes: https://bit.ly/2ZqC5lz