Fashion media plays a vital role by serving as a bridge between consumers and brands. However, as shoppers look to the media to understand the progress brands are making with sustainability, greenwashing is often perpetuated when journalists report on a brand's sustainability initiatives solely based on a press release that cherrypicks which information to share and often exaggerates claims to paint the brand in the best light. In this episode of Crash Course Fashion, Brittany Sierra chats with Marie Claire Style Director Julia Gall about the role of fashion media in fighting greenwashing, how she balances the needs of the publication (ads, affiliate links, pushing consumption, driving sales, etc.) with her personal ethos of sustainability. Finally, Julia shares her best crash course lessons for pitching the media and getting press. Show Notes: bit.lly/ccf-juliagall