In this solo episode, host Brittany Sierra reflects on her learnings from the Circularity 23 conference, including the idea of waste as a valuable resource and the importance of integrating the material story into products via tech to turn anonymous waste into an asset with a known value and a clear pathway for reuse and recycling. Brittany discusses the necessity of intergenerational thought diversity and the value in recognizing that each generation brings its unique set of values, knowledge, and cultural context to the table, which can significantly enrich decision-making processes, problem-solving, and innovation. Brittany discusses the power of perception-driven demand and the rise of consumerism in the 20th century. Finally, she shares a powerful message from the Descendants Project about the pursuit of sustainable growth over sacrifice.  Connect with Brittany @BrittanySiierra Watch The Descendants Project founders speak at Circularity 23