“In F&B, we love to torture ourselves. But with the pain comes the joy of serving people, seeing people smile while eating their food,” says Chin Ren Yi, the co-founder of MyBurgerLab, a popular burger chain in Malaysia known for its local flavours and charcoal buns, on Crazy Smart Asia. In conversation with Gen.T's Chong Seow Wei, the entrepreneur shares his insights for longevity in his industry, overcoming co-founder split struggles and why focusing on being happy is his number one priority.  Show notes 00:00 Welcome to Crazy Smart Asia: getting to know Chin Ren Yi 01:24 Quickfire questions: the man behind the burger 02:19 Childhood reflections: mimicry, education and family time 05:46 A life-changing moment under the stars: from engineering to F&B 06:46 The introvert's journey to being an extroverted entrepreneur 09:00 The birth of MyBurgerLab 12:28 Marketing masterstroke: the viral charcoal burger 15:50 Challenges of starting a business 20:12 Early F&B experiences and influences 21:35 Crafting a unique burger experience with local flavours 23:23 Defining success through impact and growth 24:11 Achieving business longevity 25:05 Marketing focus on college students 27:45 Community leadership during the pandemic 32:44 Future plans 35:06 Learning from a co-founder leaving the business 40:32 Moving beyond hustle culture Hosted on Acast. See acast.com/privacy for more information.