Jonathan Graham discusses how your company can stride forward with confidence in their sustainability journey. People aren’t just happy with lip service anymore, says Jonathan, they want hard data showing what your company is doing to create a more sustainable future. But not to worry, Jonathan has some expert suggestions. We chat about the benefits of NGO partnerships – how they can lend credibility to your claims and develop industry standards to help companies achieve sustainability goals. We also talk about how marketing leaders can become sustainability advocates who understand what sustainability means for your company and help drive your company’s sustainability journey.