Do You Need a Schtick for Your Brand?
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Description
Some freelancers lean into an alter-ego or a ‘schtick’ when it comes to their personal branding. But does that mean you need to do that too? Maybe not. We’ll talk about how to decide and what it means to brand your business both with and without a persona.
Season 4 is sponsored by our friends at FlyWheel, a amazing WordPress hosting platform built for freelancers. https://getflywheel.com/friends/cc/
More Episodes
In this episode, Paul and Kaleigh talk about why they’ve decided to wind things down with this podcast (and future course launches), as well as where they’re focusing their time and energy moving forward.
Thanks for listening in and learning with us over the past few years. We 3 you.
Published 03/04/21
In this special episode, we chat with the co-founders of this season’s podcast sponsor, Spiffy. Originally freelancers themselves, they share why they launched this software, how it came to be, and the problems they’re working to solve for fellow small business owners.
Sponsored by our friends...
Published 02/22/21
Most freelancers have a lot of ideas and feel pulled in different directions when it comes to their businesses. Do I launch a productized service? A course? A new type of service? The reality is: You don’t have limitless time and energy. You need to focus. In this episode, we get into why rather...
Published 02/15/21
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