In this episode, we break down how our client Kai went from relying solely on referrals to having an outreach strategy that lands him A-list clients in a few months. Topics discussed: How to understand and address client pain points to land clients through outreach How to use LinkedIn to uncover client secrets and build lasting rapport How Kai landed Bently as a client with an irresistible offer Anti Selling and the power of focusing on the client first  Mastering follow-up without seeming needy  The power of niching down and mastering your industry Building a powerhouse team by combining complementary skill sets If you enjoyed this episode, don’t forget to subscribe. Want help winning high value clients? Apply to work with our team here: https://social.mattessam.co.uk/ep4-work-with-us   LEARN MORE Random - https://www.random.com.tw/ The Creative Life - https://www.mattessam.co.uk/ Connect with Matt Essam  Kai Cheng on LinkedIn - https://www.linkedin.com/in/akaicheng/ Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/ Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10minutes by clicking this link - https://social.mattessam.co.uk/ep4-pod-kai-cheng LISTEN  Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT  Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799 YouTube - https://www.youtube.com/@Matt_Essam