Waiting for the next project to land on your lap? Do you feel like you're not in control of your business due to the unpredictability of sales and marketing? If you're anything like me, you've probably even found yourself feeling at the mercy of the market at times.We both know the drill: you're out here offering your big-ticket projects, usually in the $30k to $50k range, and it's great when clients come knocking with a specific need. You jump in, do your magic, and they're thrilled. But once the project wraps up, it's back to waiting for the next big thing.It's this cycle that, while rewarding, doesn't exactly make for the most consistent cash flow. And let's be honest, that can be pretty stressful. It's a tough spot because, more often than not, you can't just sell your main service straight off the bat. Clients need to have that very specific need, and timing is everything.That's where the concept of the "Logical Next Step" comes into play. It's something I've got to say, it's been a game-changer for me and all my clients. The gist is, instead of waiting around for clients to come to you with those big needs, you take a step back and look at their current situation.Get to know their immediate pain points, their challenges, and then offer something that might not be your core service, but still uses your skill set to solve their immediate problems. Think of it as a way to keep the conversation going, to provide value and build a deeper relationship with potential clients before they're ready for your main thing.If you're curious about what your Logical Next Step could be or how to use this strategy to get some cash into your business… Check out this solo episode of the Creative Courage Podcast where I show you how the Logical Next Step strategy works and I give real-life examples of how my clients have used it to keep generating revenue even when the market seems to be working against you.LEARN MOREThe Creative Life - https://www.mattessam.co.uk/CONNECTMatt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/Want a custom roadmap to grow your creative studio? Get yours for FREE in less than 10 minutes by clicking this link https://social.mattessam.co.uk/LR1OLISTENSpotify - https://open.spotify.com/show/2LSpLiyYtBLe03JBC8LivIApple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799YouTube - https://www.youtube.com/@Matt_Essam