Jordan Rondel is the creative and entrepreneurial genius behind the brand, The Caker. What started out as a bakery in New Zealand where Jordan began redefining how one marks a special occasion, has since grown into an international cake brand with 2 bakeries, 5 published recipe books, a line of luxury cake kits and a cult following for Jordan’s unique recipes and signature baking style. In this episode, we chat about Jordan’s journey to CAKE, how expanding into pre-packaged cake kits allowed her to scale the business, the challenges she faced when launching in the US market, and the approach she took when a celebrity partnership didn’t go as planned. For more on Jordan and to try her delightful cakes yourself, visit www.the-caker.com and find The Caker on Instagram at @thecaker. For more JUICE visit CreativeJuicyPodcast.com for show notes, transcripts and follow Michelle at @mich_wainwright. Podcast guest and advertising inquiries may be sent to [email protected]. CHEERS!