Today, I share my conversation with Cristina Suarez Krumsick, the founder and CEO behind integrated marketing agency, Isetta.  If you haven’t heard of Isetta you’ve most certainly seen their work, as they have an incredible portfolio of CPG clients which include Ghia, OMSOM, Sanzo, Madre Mezcal, and so many more.  What I loved most about this conversation with Cristina was simply learning about her thoughtful and strategic approach to the world of PR and marketing. It sounds simple when Cristina describes why she doesn’t label Isetta as a PR firm or the number one thing she looks for when interviewing for new talent - but I can tell you from personal experience, it’s really not so common. Cristina shares numerous insightful tidbits in this episode, from how she employs this 5-word technique to positioning for her clients, how she gets people to answer her emails, the biggest red flag she hears on new business calls, and how she approaches the organization of her team as a form of matchmaking.  I loved learning about Cristina’s publishing career, and how working in the world of print shaped her and her perspective to working as a publicist. It’s just all so good, and I hope you enjoy. - Learn more about Isetta: isetta.co Find Isetta on IG: https://www.instagram.com/isetta.co/ And Cristina on IG: https://www.instagram.com/tinikrums/