“Embracing and provoking conflict is one of the best things you can do for the creative process." Rochelle King is VP of Data, Insights and Design at Spotify where she manages the teams that are responsible for analytics, user research and designing the product experience. Data and design are often seen as opposing forces, but she’s found that by experiencing conflict at their intersection she has pushed her creative process forward. In this talk from CreativeMornings/Stockholm in November 2015, Rochelle shares how she’s come to embrace conflict. She believes it is healthy to engage in and that it facilitates richer conversations with your peers, and sometimes yourself. Full of practical advice and inspiration, Rochelle’s talk encourages us to shift our mindset about conflict and experience the change it will most certainly bring. Learn more at www.creativemornings.com