Paul from Moji Cinema shares his journey from professional photography to video production. He started Moji Studios in the early 2000s and transitioned to video production about 10 years ago. Paul found a passion for storytelling and enjoyed the process of creating videos for companies and nonprofits. He focused on locally owned businesses in Albuquerque and started an initiative called ABQ Iconic to tell their stories. Paul's marketing efforts include ads on Facebook, LinkedIn, and YouTube, as well as email marketing campaigns. He also uses an artificial intelligence tool to create audience personas for his clients. In this conversation, Paul discusses his experience with using AI tools to improve his video production company's marketing strategies. He shares how these tools have helped him create audience personas, generate comprehensive reports, and increase conversion rates. Paul also talks about the importance of attention in the digital age and how his company is working on creating content that hijacks attention. He mentions the challenges of convincing clients to create consistent content and the need to educate them about the value of ongoing marketing efforts. Overall, Paul's approach focuses on delivering results and ROI for his clients. SPONSORS: Canada Film Equipment: www.CanadaFilmEquipment.com Audio Process: www.Audioprocess.ca 🎵 Spotify: https://open.spotify.com/show/2vHd8BdbkMQITFZmDJ0bo9 🍏 Apple: https://podcasts.apple.com/ca/podcast/creatives-grab-coffee/id1530864140 🎞️ Produced by LAPSE PRODUCTIONS – https://www.lapseproductions.com To learn more about the show, visit: https://www.creativesgrabcoffee.com/ #videographer #videoproduction #podcast