Melissa Rimoldi, CEO/Founder of Legion Force, has a unique automotive journey that spans over three decades, driven by her unwavering dedication to helping companies navigate the complexities of the automotive industry. Melissa graduated from California State University Long Beach with a Bachelor of Science Degree in Business Marketing. She has worked directly for Mazda USA, Volkswagen Group of America, Innocean Worldwide on Hyundai USA, and has provided B2B/B2C/SaaS, digital technology, and vendor services across 15 OEMs in the automotive space. Her positive spirit has allowed her to develop valuable insights across the entire spectrum, from remanufacturing and quality assurance to engineering, warranty, aftersales, sales, marketing, advertising, and even starting three new start-up companies. At a certain point in her career, Melissa took a risk and started her next journey with a commitment to make an impact. Due to her diverse background, she is on a mission to challenge the status quo by prioritizing the needs of dealers, OEMs, and everything in between. Her core focus is on creating niche partnerships within the vast automotive and retail network. In the upcoming months, Legion Force will be launching a new platform that highlights their trusted experts. These experts will consult with real-world knowledge, experience, and unbiased insights to help clients and partners with a larger focus on the untapped opportunities in the industry. Melissa also plans to expand efforts to further support women in the automotive industry through various forums. -- Critical Mass Business Talk Show is Orange County, CA's longest-running business talk show, focused on offering value and insight to middle-market business leaders in the OC and beyond. Hosted by Ric Franzi, business partner at Renaissance Executive Forums Orange County. Learn more about Ric at www.ricfranzi.com. Catch up on past Critical Mass Business Talk Show interviews... YouTube: https://lnkd.in/gHKT2gmF LinkedIn: https://lnkd.in/g2PzRhjQ Podbean: https://lnkd.in/eWpNVRi Apple Podcasts: https://lnkd.in/gRd_863w Spotify: https://lnkd.in/gruexU6m #orangecountyca #mastermind #ceopeergroups #peergroups #peerlearning