In this free wheeling session, Trish Bertuzzi CEO of the Bridge Group discusses problems and cures for the most irritating and persistent sales issues facing C-Level Executives today.  CRM Radio Host, Stacy Gentile asked Trish what advice she can give to C-level Executives and she replied, “You need to be an expert at Sales and Selling.  Everything else, secondary.  If you won’t get it, no one else will.”  When asked about solving sales probles, she said it  is not a one-size fits all approach, the sales process may be the most revealing indicator of issues, and the content wars of the last few years may not have helped the salespeople.  Bertuzzi discussed her book, The Sales Development Playbook. This book encapsulates her three decades of practical, hands-on experience. It presents six elements for building a new pipeline, and accelerating revenue growth with inside sales. About Trish Bertuzzi Trish Bertuzzi helps Sales & Marketing Leaders make the big decisions: on implementation, strategy, productivity & performance, process, technology and tools.  Every day, Trish and her team works with senior leadership on the big picture, with inside teams through hands-on implementations and with the entire sales community through its research & publishing.Author The Sales Development Playbook available on Amazon Winner of Consulting Provider of the Year American Association of Inside Sales Professionals (2013 - 2017).  In 2016 she was added as a key contributor to the Salesforce Sales Thought Leadership Program sharing insights through their blog and thought leadership events. About the Bridge Group The Bridge Group was founded to help B2B technology companies build world-class Inside Sales teams. Since 1998, it has helped over 320+ companies build, expand and optimize Inside Sales - building pipeline, generating revenue and redefining the image of the profession. In 2016 the Bridge Group expanded its offerings to include Account Based Revenue (ABR) services. With these services they help companies launch strategies that drive bigger deals in bigger companies.