Host Paul Petersen talks with GoldMine CRM, CMO Stacy Gentile about the tips and pitfalls of CRM use and Implementation. They look back to guests like Jay Baer, Gene Marks, Patrick Renvoise, Jill Konrath, Todd Cohen, Chad Pollitt, Shari Levitin, and others to discuss the takeaway tips about sales in general and CRM usefulness for sales and management.   For instance: Why management shouldn’t look at CRM as a policing tool Why salespeople have to be honest with themselves about forecasting and the CRM tool helps How to make the CRM tool more useful Why a CRM tool makes ordinary salespeople better Why the CRM tool must be customized for your business It’s all about the data and that comes from the custom fields Why lead attribution is difficult to pin down Regardless of AI advances, the human point of data entry is important CRM Radio is hosted by Paul Petersen and the sponsor is Goldmine CRM broadcast on the Funnel Radio Channel.