Buyers Have Changed: Sellers Must Change or Fail to Make Quota Spray and Pray doesn’t work, but it’s used every day by unsuccessful salespeople. Mario Martinez Jr., president of Vengreso says that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case.  In this interview with CRM Radio host Stacy Gentile, Martinez knocks down stereotypical ways of selling that are yesterdays approaches and gets into the methods of today’s most successful salesperson: Social Selling.  He discusses: Why every sales representative needs a LinkedIn profile What he means by saying cold calling is dead but prospecting is up Modern Buyers share four social engagement traits Sellers must leverage the omni-channel approach to prospecting About our guest Mario Martinez:  As a former VP of Sales, now a Speaker & Digital Sales Evangelist, he is #SalesObsessed! Mario's spent 84 consecutive quarters in sales & leadership helping to grow revenues for small to large fortune 100 sales teams. He's made my way into 100% + Club 15 / 18 years while in corporate! You may also like:  Vengreso Blog Modern Marketing Engine Podcast Selling with Social Podcast