Yes, this is another rag on what our parents did wrong and from Andrea Waltz we understand the limits this has imposed on salespeople.  And yet, it's easier than you think to overcome our avoidance of the word no and reprogram ourselves to embrace it. ----more---- Author Andrea Waltz turns sales upside down by approaching sales conversations from a different perspective, it’s  simple. Go for the No. In this interview with host Stacy Gentile, Andrea Waltz discusses her book ”Go For The No,  Yes is the Destination,  No is how you Get There” and her sales philosophy that is startlingly fresh as a basic skill every salesperson must learn.   During the interview they discuss: How to help salespeople fail their way to success Overcoming fear of failure, rejection, and hearing No. Yes, is the destination but no is how you get there The interplay between failure and rejection and the word “no” How you know when a customer is done buying Why you can’t stop selling until you hear the word no Why we are trained from childhood to limit our performance How to embrace failure and the word no and its path to the word yes How to change the way you view failure  About our guest: Andrea Waltz is the founder of Courage Crafters, Inc. and co-author of Go for No! Yes is the Destination, No is How You Get There. Along with her husband and business partner they teach audiences how to achieve the results they want in their business and in life by learning to think and feel differently about failure, rejection and the word, no. As a result "Go for No" has become a well-known methodology for overcoming the fear of rejection within many industries and is widely recognized as the singular best program of its kind. The book, Go for No! #1 on Amazon’s “Selling” list and has remained in the top 50 of ‘Sales’ books for the last 9 years. About Go For No There's One Major Roadblock Standing Between Most People and Sales Success... We're about to Remove It Forever! Everyone loves the sound of the word YES... it’s so positive, so empowering. And then there’s “NO!” For most people, NO is just the opposite: negative… draining… the antithesis of yes. But what if that could change? What if you could achieve every quota… hit every income goal… and reach every personal dream… simply by changing the way you think, feel, and respond to hearing the word NO? Well, you can. Welcome to Go for No!®considered by many to be the most effective strategy ever created for turning the negative effects of failure and rejection into a powerful positive in your career. The relationship you have with the word NO… what you think and feel when you hear it, and what you do afterward as a result... is THE single most important factor in determining the level of success you will achieve in your life. That’s why despite having a great product, service or opportunity to offer, so many people fail to succeed in business... and in life. But it doesn't have to be that way. A simple change in attitude and perspective could transform you from someone who is slowed down by failure and rejection into someone who is actually energized by it. Turn Your Greatest Obstacle into Your Greatest Asset… Learn to Go for No! Want to Learn More? Click Here