Description
CRM Systems are getting bigger and more complicated. In the process, the pivotal end user of the system, not the buyer of the system, has been ignored. And if the end user, the salesperson can’t easily use the system, nothing else matters. In this interview CRM Radio host, Stacy Gentile interviews GoldMine CRM’s Channel Manager, Kevin Smith who shares his top 5 tips on how to get the most use out of Customer Relationship Management software.
They discuss:
How and why to keep it simple for the initial CRM installation
How to make the most of the increasing amounts of data fed into the system
Why and how you can reduce the amount of data the salesperson and other users have to physically enter
No Kevin says, salespeople aren’t lazy
Why training is the least expensive, but most ignored investment CRM implementers can make
Kevin says it isn’t always about the salespeople as increasingly 5-6 other departments in the company will use the CRM system
When it comes to CRMs, AI and other systems salespeople feel changes in systems benefits management not salespeople. Points covered:
How does this AI product benefit the salesperson themselves?Does it help them schedule their calling?Does this function give better qualified leads, which would...
Published 02/09/21
It takes an expert who has worked in digital marketing for a long time with dozens and dozens of companies to nail the 5 mistakes (maybe myths) in Digital Marketing that cause the average company lost revenue. In this program, host Stacy Gentile interviews Maggie Strevell, president of Naper...
Published 01/14/21