Why the Marketing Stack is Threatening Marketing Management
Listen now
Description
Josh Miles, CMO for the Society for Professional Services (SMPS) talks with Stacy Gentile about the difficulties marketers are facing today with constant accelerating change, new tools, weak marketing skill sets, and the status of intentional marketing.  Why tomorrow will be difficult for marketers What he means by so many tools, so little time Why multi-dimensional marketing skills will be crucial How to think differentially about marketing Why the position of marketing director is changing from year to year  About Josh Miles Josh Miles is a caffeine and Twitter addict and Chief Marketing Officer at SMPS. Josh previously co-founded MilesHerndon, an Indianapolis-based branding firm specializing in brand strategy, corporate identity, website, and user interface design. His expertise is highly sought after by professional service firms including architecture firms, legal practices, engineering offices and software companies. Josh is also involved in several other start-up tech companies based in Indianapolis. Josh’s unique point of view on branding, design, and marketing has been sought after by organizations, corporations, and university design programs. Josh is the author of Bold Brand 2.0: How to leverage brand strategy to reposition, differentiate, and market your professional services firm. Josh Miles speaks from coast to coast on branding, digital marketing, and social media. Josh was honored as one of the Indianapolis Business Journal's 40 Under 40, and was also named 40 Under 40 by Delta Sigma Phi. ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.
More Episodes
When it comes to CRMs, AI and other systems salespeople feel changes in systems benefits management not salespeople. Points covered: How does this AI product benefit the salesperson themselves?Does it help them schedule their calling?Does this function give better qualified leads, which would...
Published 02/09/21
Published 02/09/21
It takes an expert who has worked in digital marketing for a long time with dozens and dozens of companies to nail the 5 mistakes (maybe myths) in Digital Marketing that cause the average company lost revenue.   In this program, host Stacy Gentile interviews Maggie Strevell, president of Naper...
Published 01/14/21