Plus modern buyers have four attributes modern sellers must address! Mario Martinez Jr., president of Vengreso says that buyers only care if a salesperson can add value and the buyer can quickly tell if this is the case.  In this interview with CRM Radio host Stacy Gentile, Martinez knocks down stereotypical ways of selling that are yesterday's approaches and gets into the methods of today’s most successful salesperson: Social Selling. Spray and Pray doesn’t work, but it’s used every day by unsuccessful salespeople. Mario and host Stacy Gentile discuss: Modern Buyers share four social engagement traits Why every sales representative needs a LinkedIn profile What he means by saying cold calling is dead but prospecting is up Sellers must leverage the omni-channel approach to prospecting About Mario Martinez:  As a former VP of Sales, now a Speaker & Digital Sales Evangelist, he is #SalesObsessed! Mario's spent 84 consecutive quarters in sales & leadership helping to grow revenues for small to large fortune 100 sales teams.  He's made his way into the 100% + Club 15 / 18 years while in corporate! You may also like:  Vengreso Blog Modern Marketing Engine Podcast Selling with Social Podcast ___________________________________________ CRM Radio is hosted by Paul Petersen of Goldmine CRM by Ivanti which is a program on the Funnel Radio Channel.  GoldMine is the sponsor of CRM Radio.