In this interview, David Sneider the Co-Founder of Lit Protocol, and Ivan Kan from Crowdcreate discuss how Web3 is changing the internet and how NFTs will unlock cross-chain interoperability. How will marketers and users have to adapt to a decentralized future, and how the Web2 technology stack is being re-written covering identity, data streams, and file storage. Lit Protocol is an ambitious project aimed to provide decentralized access control for connected experiences and can be used by DAOs, companies, and creators to use tokens, NFTs, and blockchain identity as access keys. In January of 2022, Lit Protocol raised $2.2M from Sfermion, Collab Currency, Kleiner Perkins, Gumi Cryptos, and Crowdcreate. Highlights: 0:02:07 - Access Control Protocol Enabled by NFTs 0:04:46 - What is Decentralized Ownership? 0:07:27 - Adding Utility to NFTs 0:09:53 - Enabling Decentralized Autonomous Organizations (DAO) 0:12:21 - NFTs will unlock content and experiences in the Metaverse 0:14:46 - What are big brands like Adidas doing with NFTs? 0:16:47 - How Lit Protocol will fit into Web3 0:21:49 - Growth Marketing for Web3 0:25:10 - How Do Our Listeners Follow Your Story -- The goal is to share wisdom and insights from the smartest people in the room with you, so you can make more informed decisions in your business. Also, check out our website crowdcreate.us for the business insights we've learned along the way. As a reminder, nothing said on this podcast is a solicitation to buy or sell any security or token, or to make any financial decisions. -- Crowdcreate is a one-of-a-kind growth marketing service used by businesses to accelerate their investor funding and influencer sales. What makes us different? Our track record of raising over $130 million dollars across 80+ successful client projects. We’re always on the cutting edge of marketing techniques and have experience in multiple industries from technology and real estate, to blockchain and consumer products. We’ve built a network of investors, influencers, and strategic partnerships over the past 5 years to help businesses grow. Book a call to learn more about what we can do for your business - https://www.crowdcreate.us/