Join me, Aviva Õunap, as I talk to Kyle Hill of Redeeem.com (yes, with 3 consecutive e's) on how his company is going to change the gift card industry! Many times people receive gift cards for retailers they don’t frequent, so there are huge amounts of money that go unused. All of those unused balances, called breakage, go straight to the retailer’s pockets, and it makes a significant amount of income for them.