Ian Rogers is the Chief Experience Officer (CXO) of Ledger, the world-leading crypto and NFT hardware wallet manufacturer. Ian has spent his career exploring and innovating at intersection of music, artists, and technology. Prior to joining Ledger, he spent five years as Chief Digital Officer at LVMH, where he was responsible for building group-level digital excellence and accelerating digital transformation for LVMH maisons. Ian is also renowned for his work in the music industry, where he was the CEO of Beats Music and GM of Music at both Apple and Yahoo!. Ian Rogers also built some of the earliest music-related websites in the early 90s, including Winamp.com, and has been working with Beastie Boys since 1993. In this conversation, we discuss: - Self custody - Ledger Stax launch - New generation of hardware wallets - The need for clear signing - Increasing ease of use - The upcoming bull market, and what's different this time around - Ledger's transactional business - Launching Apple Music - Working at LVMH - Identifying trends + culture Ledger Website: www.ledger.com X: @Ledger Discord: discord.gg/ledger Ian Rogers X: @iancr LinkedIn: ian rogers     ---------------------------------------------------------------------------------   This episode is brought to you by PrimeXBT.   PrimeXBT offers a robust trading system for both beginners and professional traders that demand highly reliable market data and performance.  Traders of all experience levels can easily design and customize layouts and widgets to best fit their trading style. PrimeXBT is always offering innovative products and professional trading conditions to all customers.     PrimeXBT is running an exclusive promotion for listeners of the podcast.  After making your first deposit, 50% of that first deposit will be credited to your account as a bonus that can be used as additional collateral to open positions.   Code: CRYPTONEWS50   This promotion is available for a month after activation. Click the link below:   PrimeXBT x CRYPTONEWS50