How to establish a Partner Success Program
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There is little content out there on Partner Success. Perhaps because there are so few customer success teams who have already established a Partner Success practice. In this episode, we have invited Andrew Carothers to unravel the story of how Cisco built their award-winning global Partner Success Program, phase by phase. According to Andrew, Cisco initiated its partner success program over 8 years ago and went on to win multiple US•CXA awards in 2022 alone. Establishing the Partner Success practice played a pivotal role in boosting renewals and upsell revenues. Over the years, Cisco expanded its Partner Success practice globally, achieving remarkable success. While Cisco is a massive organization, the strategic framework shared by Andrew is also applicable to organizations of any size. As Andrew puts it, "If Cisco can do it…" any less complex organization should be able to as well. Tune in for this enlightening discussion where we cover various aspects of Partner Success: The fundamental building blocks of a Partner Success programInitial steps and essential due diligenceCollaborating and sharing customer data with partnersThe role of a Partner Success ManagerThe significance of a Partner portalLeveraging customer contact information and campaignsInsights into Cisco's 'Lifecycle Advantage' programThe journey of taking the Partner Success practice globalMeasuring success with Partner Success metrics and KPIsThe importance of educating partnersThe impact of Partner Success on Cisco's business and the tangible results achievedDon't miss this in-depth exploration of Partner Success. Whether you're part of a large corporation or a smaller organization, the lessons shared here can apply to your journey towards success. Listen now to gain valuable insights and strategies for enhancing your Partner Success efforts. Watch the video to find out more! https://youtu.be/V-0pz66DyDw ◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️◽️◾️ Additional Resources 🎥 Video: What is PARTNER SUCCESS? https://youtu.be/Q0JVmDUkBOQ 🎥 Video: Dreamforce 2017 Partner Success Breakout Session Intro https://youtu.be/nx8SJjeR ◾️◽️◾️◽️◾️◽️◾️◽️ Whenever you’re ready, here are three ways to build, optimize, or scale your Customer Success practice: 1. Enhance Your Customer Success Approach — Grab a free copy of our Customer Success templates and infographics to streamline your strategies. Click Here 2. Join Our YouTube Community — Explore Customer Success insights and strategies with industry experts. Learn from professionals about optimizing partner relationships in the tech sector. Click Here 3. Work With Our Team Privately — If you are an executive working for a tech company, and you would like to work with our team to take your go-to-market growth strategy from ordinary to extraordinary using customer success methodologies … Just submit the 'Contact Us' form … let us know what are the key challenges you have working with clients, what you’d like us to work on together, and we’ll send you more details. Click Here ◾️◽️◾️◽️◾️◽️◾️◽️ 📌 Visit our Website - CSM Practice 📌 Sign up for our Newsletter
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