The Business of Sports Panel Discussion
Listen now
Description
The future of the Boston Red Sox is about inclusion, according to Zineb Curran, the organization’s senior vice president and chief communications officer. Curran notes the Red Sox have already made historic progress from a coaching standpoint, naming its first Black coach, a woman, on a pro team as well as its second female coaching staffer. “Now we have two women in uniform,” says Curran, which for baseball is absolutely incredible.”   In this episode of PNC C-Speak: “The Business of Sports,” Curran discusses the business of sports in Boston and beyond in a conversation with Demeka Fields, general counsel for global sports marketing and data privacy at New Balance; Jessica Gelman, CEO of Kraft Analytics Group; and Wyc Grousbeck, governor of the Boston Celtics. Their conversation was moderated by Keith Motley, Ph.D., professor in the College of Management at UMass Boston.    In this episode, Curran, Fields, Gelman and Grousbeck touch on changes in the fan experience, brand partnerships, today’s most compelling sports stories and how they’re addressing equity issues in their organizations.    Powered by PNC Bank.   Subscribe to C-Speak so you never miss an episode. Click here to listen on iTunes, Spotify and Stitcher.   Download a transcript of the podcast.
More Episodes
The New England Aquarium, says president and CEO Vikki Spruill, is far more than a tourist attraction. In this episode of the PNC C-Speak podcast, Spruill details the scope and significance of the 54-year-old institution’s contributions – research, education and advocacy, among others – to Boston...
Published 06/18/24
Robert Lewis Jr. will never forget Boston’s desegregation busing crisis in the 1970s – an intensely volatile period during which his home was firebombed. In this episode of the PNC C-Speak podcast, Lewis, now Nicholas President and CEO of the Boys & Girls Clubs of Boston and a longtime...
Published 06/11/24