If you experience any technical difficulties with this video or would like to make an accessibility-related request, please send a message to [email protected]. Timothy D. Taylor, professor of Ethnomusicology and Musicology at the University of California, Los Angeles, discusses his book "The Sounds of Capitalism: Advertising, Music, and the Conquest of Culture." Taylor tells the story of an infectious part of our musical culture and tracks the use of music and jingles in American advertising for nearly a century. He traces its presence from variety shows like "The Clicquot Club Eskimos" to the rise of the jingle, the postwar rise in consumerism, and the more complete fusion of popular music and consumption in the 1980s and after.