Join Nancy Ridge Founder of Ridge Innovative and Bernhard Friedrichs, Founder of PartnerXperience (PXP) for a fascinating conversation about innovating capital efficiency with partners. Nancy is honored to introduce Bernhard Friedrichs who is a seasoned partnerships strategy & operations expert and the founder of PartnerXperience (PXP). With about 20 years of global business development experience in Europe, the US, and Asia, he specializes in helping SaaS companies achieve capital-efficient growth through partnerships. Bernhard also provides strategic guidance for US firms entering the European market. Additionally, he shares his insights through mentoring startups and contributing to developing and promoting ISO 44001 at the Institute for Collaborative Working (ICW). Index: 00:53 – Introduction of Bernhard and Martin 03:25 – The Research 09:05 – Partnering impacts efficiency 20:53 – Extraordinary Outcomes and Pitfalls to watch out for 34:29 – The vision for business growth Helpful Links – • Leading the Way to Capital-Efficient Growth (CEG) - https://partnerxperience.com/wp-content/uploads/2023/12/Leading-the-Way-to-Capital-Efficient-Growth-by-PXP.pdf?utm_campaign=pri&utm_source=podcast • Bernhard Friedrichs LinkedIn - https://www.linkedin.com/in/bfriedrichs • Martin Scholz LinkedIn - https://www.linkedin.com/in/martinscholz1975 • PartnerXperience LinkedIn - https://www.linkedin.com/company/partnerxperience • PartnerXperience Website - https://partnerxperience.com If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to [email protected] with Subject: “Culture of Innovation E20”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 12 December 2023