Since 1963, U.S. students have been “very bad at tests and very good at life,” Fareed Zakaria says, noting that during the same period of time the United States has “dominated the world of science, technology, innovation, entrepreneurship, economic growth.” The U.S. tradition of students...
Published 09/13/16
In this message-oversatuartion era, marketers have to “pick an audience and superserve them,” says branding guru Alan Goodman, who teaches a marketing master class at Macaulay Honors College. At MTV, where he developed the logo and the iconic animation IDs, Goodman says he saw the network as more...
Published 09/12/16