In this episode we discuss: *See how Nike is stepping up their Brand value with a new channel strategy. What are Nike’s customers doing in response? What are the B2B implications of this type of a strategy? *Why CX Is a Higher Priority Than Product Quality: In a recent survey of close to 2000 executives, Customer Experience was rated a higher priority than product/service quality by a large margin; and twice as important as improving pricing! Why is customer experience such a huge agenda item - and what are some simple, time-tested strategies that B2Bs can implement to improve their customer’s experiences? *How can you “de-commoditize” a Commodity? Creativity AND Social media! We’ll see how Vaseline stopped “slugging” it out on the stores shelves, and is instead now “slugging” onto the skin… with the hashtag #slugging” now hitting over 150 million views on TikTok! The Curious and Cuirky question: Is there a trend you can ride for your brand? *Airbnb - Pay, Don’t Stay - How a Worldwide Movement Can Change a Company *The Future of the Retail Experience. Building a brick -and -mortar store or even a digital marketplace is not enough. Customers are increasingly looking for experiences. Experiences are increasingly the new product. *The Simplicity Challenge.: Why is Walgreens Replacing Fridge Doors with Touch Displays? https://rokt.it/3hdjHCV Hosted by Hari Abburi Produced by Tracylynne Williams