In this episode, we discuss: *DeBeers, who has been the market leader for decades - may no longer be the price leader as they try to respond to new market trends and technology (lab-grown diamonds). What can you learn about your market leadership & pricing power? *We know that “X” marks the spot, but should it also be a “trade-in” (and “trade-off”) for the well-established Twitter brand/trademark? And.. will the trademark attorneys at Microsoft and IBM have something to say about this? Let’s find out what’s in a name (and a letter!) *Hi Barbie!… Will the CEO’s IP Push Help Drive Mattel’s Transformation from a toy manufacturing company to an IP-driven, high-performing toy company? Moderator: Mary Abbazia Producer: Tracylynne Williams