We are looking back at the complexities and evolving landscape of Google Ads. The conversation covers a wide range of topics, including the importance of adhering to policy compliance to avoid account suspension, the shift from single keyword ad groups to broad match targeting, and the increasing role of AI in ad campaign management. The team also addresses specific strategies for managing budgets, targeting niches, and the nuances of location targeting. A significant focus is placed on the future of search ads in an AI-dominated landscape, highlighting the transition from keyword-centric approaches to AI-driven strategies. Insights into Performance Max and its impact on campaigns with repeat customers, as well as best practices for brand campaigns and high-ticket item advertising, offer listeners valuable takeaways for optimizing their Google Ads campaigns. Chapters: 00:00:00 - AI, Performance Max, and Search Generative Experience00:00:19 - Optimizing Google Ads for Reengagement and Customer Lifecycle Goals00:07:55 - What's Next for Google Advertising? AI, Keywords, and Beyond00:15:10 - Leveraging Insights to Boost Lead Quality in Google Ads and Facebook Ads Links and Resources: Tiereleven.comGet your queries answered here: [email protected] Thanks so much for joining us this week. Want to subscribe to The Customer Acquisition Show? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!