In this episode, we discuss what carbon accounting is, how businesses can start their net zero journey and overcome the challenges they might face along the way. In the first part of this episode we talk to Lara Longhurst who is the Chief Operations Officer at Hippo Digital. Lara shares with us their journey towards achieving net zero and talks about the support they have received from Coventry University through their Carbon Accounting Programme.  In the second part, we talk to Prof. Carl Perrin, Director of the Centre for Clean Growth and Future Mobility, and Dr Lorena C. Moreira, Engineer and Senior Researcher at the Centre for Manufacturing and Materials, Coventry University . Prof. Perrin and Dr Moreira explain what Carbon Accounting is and how businesses can take advantage of the programme they offer. Guests: Lara Longhurst - Chief Operations Officer at Hippo Digital Prof. Carl Perrin - Director of the Centre for Clean Growth and Future Mobility Dr Lorena Caires Moreira – Engineer and Senior Researcher at Coventry University’ Centre for Manufacturing and Materials  Host and Producer: Maria Covlea Email for further contact and enquiry about CU support: Dr Lorena Moreira [email protected] Useful links: Hippo digital  Hippo digital - Carbon reduction plan Green Business Programme (Coventry City Council) The journey to Net Zero for SMEs Steps to energy saving: tools for SMEs Coventry University - The Centre for Manufacturing and Materials