In this episode of the Green Business Podcast, Jonathan Howl interviews Adam Bastock, the Founder of Small99, a platform that guides small businesses to net zero through practical tips.  The following topics are covered in this episode: The importance of net zero and the benefits for businesses who embark on the journey Where businesses should start, taking into account their type, size, and sector. The role of employees in achieving net zero and the best approach to take (top-down or bottom-up)  Tools available to measure a business's carbon footprint  The impact of a lack of resources The largest cost savings and benefits achieved by businesses on their net zero journey Policy and incentives that could assist businesses and changes that should be made to support change Accreditation options available for businesses to demonstrate achievements Advice on procurement and selecting the right partners for carbon reduction projects. Host: Jonathan Howl, Green Business Programme Business Advisor  Guest: Adam Bastock, Founder of Small99 Producer: Maria Covlea, Marketing and Events Co-ordinator Useful links: Green Business Programme (Coventry City Council) Small99  Sign-up to our next event on 10 May  The journey to Net Zero for SMEs Steps to energy saving: tools for SMEs