Welcome to this enlightening episode of the CX Goalkeeper Podcast. Today, we're thrilled to have Roy Atkinson, CEO and Principal Advisor at Clifton Butterfield LLC, join us. We delve deep into the intricacies of digital transformation, the role of culture, and the importance of leadership. This episode is a must-listen for anyone interested in Business Transformation, Leadership, and Customer Experience. Key Take-away The Real Essence of Digital Transformation: It's not just about technology; it's about reimagining work and ways of working.Culture's Role in Transformation: Aligning organizational culture with transformational goals is crucial for success.Leadership Lessons: The importance of resilience and removing barriers for team members. One Quote "Digital transformation is reimagining both the work and the ways of working to produce a customer-centric business transformation enabled by digital technologies." - Roy Atkinson Follow and Subscribe to the Podcast If you found value in this episode, please subscribe to the CX Goalkeeper Podcast to never miss an episode. Also, consider following us on LinkedIn for updates and more valuable content.