Join us on this episode of CyberMAYnia as we dive into the dynamic intersection of marketing and cybersecurity with Dani Woolf, Founder & CEO of Audience 1st. Dani shares her transition from digital marketing in high-growth tech startups to mastering marketing in the unique landscape of cybersecurity. Discover the challenges she faced applying traditional marketing strategies to the cybersecurity sector and why deep customer research is indispensable. Dani discusses the creation of her podcast "WTF did I just read?" which critiques failed marketing attempts, and introduces the innovative platform 'Cyber Brain' designed to enhance marketing strategies in cybersecurity. Tune in to hear Dani debunk common marketing misconceptions, forecast the evolution of marketing roles in cybersecurity, and explain how AI is reshaping the marketing realm. Whether you’re a marketer, entrepreneur, or cybersecurity professional, Dani’s insights will equip you with the tools to foster customer-led growth and navigate the future of cybersecurity marketing effectively.