Crafting User Experiences | Narayanan Rajagopalan, Vice President Design | HomeLane | D Talks - The Design Podcast
Description
Established in 2014, HomeLane has grown into India’s tech-enabled home interiors brand, providing end-to-end interior services in a personalized, professional way. HomeLane currently services 20+ cities across the country through 40+ Studios.
The woes of any Indian consumer looking at designing their home interiors or renovating the same have always been many to count. The unorganized nature of the home interiors market, the perils of stretched timelines and the lack of price transparency have been some of the key challenges.
HomeLane’s USP is driven by their design expertise and their technology prowess. Leveraging the extensive pool of in house designers and their own in house cutting edge technology SpaceCraft, HomeLane has been successfully creating unique home interiors for Indian home buyers from both low/mid income to high income cohorts. HomeLane’s technology has enabled them to create a seamless experience for customers through digital channels, thereby reducing the number if 1-1 interactions and the turnaround time on projects.
Their concept of experience centres across 20 cities is a unique approach which provides unique and immersive experience to their customers.
In this episode we also discuss the strategic decisions HomeLane has taken to craft their smart catalogue.
Timestamps
00:00 - Introduction
02:29 - HomeLane
02:48 - Building solutions with Design & Technology
06:10 - Initial Adoption
07:41 - Crafting an experience for the customer
12:44 - Curating the Catalogue
14:44 - Understanding & addressing users from different cities
19:29 - Designers at HomeLane
21:50 - Role of a Designer at HomeLane
25:14 - Learnings
27:52 - the future
30:10 - Expectations from Designers
31:48 - Strategic decisions
34:45 Conclusion
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Online courses for UCEED CEED NID & NIFT
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Connect with Sanjay Reddy(Host)
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In this episode, Bhavini Sharma, All India Rank 24 in NIFT'23, shares her design journey.
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Online Mentorship courses for UCEED CEED NID & NIFT
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Connect with Sanjay...
Published 01/30/24
D Talks - The Design Podcast
Varuna is a seasoned cross-functional designer and respected design educator, currently holding the role of Head of Digital Design and UX at Studio 5B-DRL. Holding nearly 12 years of multifaceted experience within the "Idea to Market" product domain, she is renowned...
Published 01/16/24