Hit the feeling right and the form will be beautiful eventually.  says Nikhil Sorte, a Transportation Design at Groupe Renault who has a  Masters in Transportation Design from IAAD, Turin, Italy.    In this conversation with Sanjay Reddy, Nikhil talks about the importance of emotions in car design and how passionate he is about Transportation design and his job. Nikhil was able to present scale models of his projects at Auto Expo in Delhi multiple times. His projects have been featured in magazines including Forbes France.    00:00 - Introduction  06:19 - Design Journey  15:43 - From Artist to Designer  23:00 - From an idea to final execution  25:49 - Feasibility of a project   30:15 - Car Design & Emotion  33:30 - Emotions are an integral part of Design  34:40 - Inside Renault Design Studio  38:46 - Timeframe for ideation  41:35 - Market research/Trends  47:22 - Multiple projects at a time  49:33 - Creative blocks  50:46 - Source of inspiration  55:39 - Suggestions for aspirants Host - Sanjay Reddy   https://www.instagram.com/sanjayreddy144/ To check our online courses for UCEED, CEED, NID & NIFT   http://online.designexstudio.com/