Today's episode is in two parts. First, there was a buck of listener feedback on the episode last week for Norris Howard. Since he's here, we dive in. 11:15 - Second, Jer had a piece in Crain's Detroit business in their "Forum" section on the future of local media titled "Being viral is a better strategy than going viral," and Norris has some questions for him. We talk about the shaky situation for local media in America and here in Detroit. That the math, in so many cases, doesn't math. And some ideas on how to change that. You can read that whole piece in Crain's here: https://www.crainsdetroit.com/crains-forum-local-journalism/media-outlets-should-focus-being-vital-not-going-viral  You're part of this conversation! Feedback as always - dailydetroit - at - gmail - dot - com or 313-789-3211 Follow us on Apple Podcasts: https://lnk.to/dailydetroitonapple  Or Spotify: https://lnk.to/dailydetroitonspotify  Thanks to our members: http://www.patreon.com/dailydetroit