Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Matthew Hernandez, CEO and President of Seraph Dental Management, to discuss the top mistakes in dental startups and provide valuable insights on budgeting and timelines. Additionally, Grace and Matthew explore where to start when it comes to hiring the right people for your dental startup as well as the verbal skills that are necessary to build strong patient relationships. Whether you are just starting out in the dental industry or looking to take your practice to the next level, this episode is packed with practical tips and strategies to help you grow and succeed. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Matthew Hernandez: Matthew Hernandez has skillfully opened/developed 35 dental practices in both Texas and Washington state, 5 dental laboratories and was Chief Business Development Officer for Paramount Med spas in Houston, Texas. He has successfully led Seraph Dental Management into managing over $40 Million worth of assets and personnel since 2009. Matthew is trained in all aspects of the dental industry including highly complex multi-group practice management and comprehensive dental treatment planning. Matthew was trained by over 80 years of family knowledge in the art of multi-disciplinary comprehensive patient care and practice management in a variety of demographics. Being surrounded by a family deeply rooted in all aspects of the dental industry and a 3rd generation dental provider, Matthew has a firm belief for patient care and service to others.  Since before the pandemic, Matthew has been paving the way for remote start-up/management of dental practices utilizing strategic KPI’s unique to each practice/team/doctor while maintaining constant communication leveraging the latest video conferencing platforms. The company’s goal has always been to empower the solo provider to do what they love which is dentistry and to minimize the day-to-day stresses of running the “business” of dentistry.