Cassey Ho is an entrepreneur, designer and inventor whose mission is to inspire joy and solve problems through innovative product design. With over 17 million followers and over 4 billion views across her social platforms, Cassey has nurtured a community who have watched her build her two brands from scratch: POPFLEX, which highlights her obsession with performance-based functional fashion, and Blogilates, her approachable-luxury fitness line which can be found exclusively at Target stores nationwide. Get the Start Today Journal - https://starttoday.com/products/start-today-journal 00:00 The Journey of Embracing Body Diversity in Fashion 01:18 Discovering Cassey's Design and Fitness Journey 02:45 The Birth of Blogilates on YouTube 05:01 Transitioning from Pilates Instructor to Fashion Designer 11:14 Navigating the Challenges of Online Hate and Personal Growth 15:42 Maintaining Emotional and Physical Health as an Entrepreneur 19:08 Building the Right Team and Overcoming Toxicity 35:33 The Evolution of Cassey's Design Career and PopFlex 37:45 The Journey of Fashion Design and Team Building 38:29 Discovering the Power of Upwork for Team Expansion 39:06 From Toxicity to Triumph: Building a Positive Team 48:51 The Impact of Celebrity Endorsements on Fashion Brands 53:00 Navigating the Challenges of Content Creation and Public Perception 55:57 The Evolution of a Creator: Pivoting and Personal Growth 01:03:52 Confronting and Overcoming the Dark Side of Creativity Have a question you want Rach to answer? An idea for a podcast episode?? Call the podcast hotline and leave a voicemail! Call (737) 400-4626 Sign up for Rachel’s weekly email: https://msrachelhollis.com/insider/ Watch the podcast on YouTube: https://www.youtube.com/c/RachelHollisMotivation/videos Follow along on Instagram: https://www.instagram.com/MsRachelHollis/ To learn more about listener data and our privacy practices visit: https://www.audacyinc.com/privacy-policy Learn more about your ad choices. Visit https://podcastchoices.com/adchoices.