Data analytics has taken a long journey in banking. As RMB CEO James Formby explains, having data is one thing, but knowing what to do with it and enabling useful insights is another. Historically, data was housed in different departments making it difficult to bridge the gap, but as technology and architecture has advanced, data can be put together in a way that makes it far more seamless and far more accessible, allowing for a great deal of value unlock in terms of the new data models available. As markets evolve, it’s important for C-suite executives to understand the power of data and how to use it to make those all-important decisions. Please enjoy the conversation and subscribe for more. Read more: https://www.rmb.co.za/page/the-key-to-decision-making See omnystudio.com/listener for privacy information.