Overview We dive into the topic of informed decision-making. Our guest today is Ishita Majumdar from eBay, who will be sharing her insights on the top three areas that lead to informed decision-making. According to Ishita , the top three areas that lead to informed decision-making are experimentation, customer 360, and internal business analysis. Experimentation involves testing hypotheses and gathering data to inform decisions. Customer 360 involves a complete understanding of the customer, including their needs, preferences, and behaviors. Internal business analysis involves analyzing internal data to identify opportunities for improvement. She then provides an example of how she does experimentation at eBay. Moving on to optimizing the customer 360 experience, Ishita suggests that it is important to collect as much data as possible about the customer, including demographic information, purchase history, and feedback. She suggests using this data to create personalized experiences for customers and to anticipate their needs. Finally, Ishita discusses how to effectively influence the business to make data-driven decisions internally. About Ishita Majumdar As a Product and Technology leader, I lead with influence and inspiration to create impact. I drive transformations at technology, product and organization level. In my 20+ years of technology experience, I am valued for customer empathy, product development, cross-functional collaboration, and global organization management. As a champion for diversity, equity and inclusion, I actively invest in mentoring and sponsoring girls in tech, and women in tech. I am an avid speaker and champion on technology, diversity and the intersection of the two. Social Handles: LinkedIn: https://www.linkedin.com/in/ishitamajumdar/ Learn more about our mission and become a member here: https://www.womenindata.org/ --- Support this podcast: https://podcasters.spotify.com/pod/show/women-in-data/support