Two female data entrepreneurs describe how personal experiences - giving a cancer diagnosis to a child and watching older relatives lose their independence - motivated them to start their own businesses in the latest episode of the Data Capital podcast.Ishani Malholtra, who founded Carcinotech, and Alex Reissig, co-founder of Smplicare, also talk about how vital data is to their business - and the continuing challenges faced by technology businesses founded by women.They praise the support they received from the University of Edinburgh's Data Driven Entrepreneurship (DDE) programme in the podcast, Making a Difference: The Female Data Entrepreneurs Who Want to Change The World.