SoFi: Treat Data as Electricity
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Description
Equifax Marketing VP, Tricia Gabberty, interviews Aaron J. Webster, Chief Risk Officer at SoFi. With more than one million members and $50 billion in loans, SoFi is using data and technology to transform the banking industry. SoFi treats data as electricity, which is not only incredibly valuable to the company -- but also to the members who rely on it for delivering highly personalized service.
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