Fraudsters across the globe were particularly active in 2020 as the U.S. government distributed more than $1 trillion dollars in economic stimulus for struggling families and businesses as a result of the COVID-19 pandemic. While this opportunity for fraud might have been new, the underlying challenges we’re facing, like synthetic identities, are the same. So how can businesses use data and analytics to drive insights and mitigate these growing threats? The answer: smart data. Aparna Sheth, product leader for Equifax’s Identity and Fraud Solutions Group, and Cori Shen, leader of Equifax’s Identity and Fraud Data Science Team, delve into how data scientists can intelligently and efficiently assemble multi-source data for the right insights.