Many of us wonder how the internet knows so much about us. We are barraged with tailored ads as we use the internet. How does this happen? How does this affect the compliance risks of businesses and the data privacy of us all? Dan Frechtling, CEO of Boltive, explores the digital advertising ecosystem in Episode 115. Explore the sub-terrain of the internet, how it creates advertising revenue that is the business model of many tech firms, how unwanted ads and mal-advertising encroach, how it affects our personal privacy, and how regulation increasingly requires businesses to offer consumers the choice of refusing the sale or sharing of their information. Learn how businesses can minimize risk and avoid compliance violations and how consumers can make privacy choices within their control. For information about inadvertent data leakage, Visit Boltive at https://www.boltive.com/ to learn more about inadvertent data leakage. Visit https://www.linkedin.com/in/frechtling/ to connect with Dan. Time Stamps: 01:40 — What brought Dan into the data privacy space? 07:50 — Consumer privacy concerns about digital advertising 09:06 — Data privacy minimization 09:42 — What Boltive does to address these issues 11:13 — What is the future of the digital advertising business model?