Government regulation is moving towards giving consumers the right to stop companies from selling or share their personal information. How easy do companies make it for consumers to make this request—and then have it mean something? This episode contrasts two companies that take very different approaches to the question. One company makes its money through advertising, and to do that it needs to collect and share personal information of those who use its browser and other offerings. Another was fined by the California Attorney General for failing to give its visitors a choice. It now posts a clear and simple way for consumers to stop it from selling or sharing their personal information to others. Consider in Episode 116 how websites can provide consumers the right to protect their privacy and what consumers can do about it when companies make it difficult or impossible to stop them from selling or sharing their personal data. Time stamps: 00:30 — Sephora’s privacy policy 07:57 — Google’s privacy policy