A key part of the scientific method is communicating the insights to an audience, for any field of research or problem context. This is where the ultimate value comes from: by sharing the cutting-edge results that can improve our understanding of the world and help deliver new innovations in people's lives. Effective science communication sits at the intersection of data, research, and the art of storytelling. In this episode of the DataCafé we have the pleasure of welcoming Laurie Winkless, a physicist, author and science communications expert. Laurie has extensive experience in science journalism, having written numerous fascinating articles for Forbes Magazine, Wired, Esquire, and The Economist. She has also authored two science books which we will talk about today:  Sticky: The Secret Science of SurfacesScience and the City: The Mechanics behind the MetropolisLaurie tells us about the amazing insights in her books from her research, interviews and discussions with leading scientists around the world. She gives us an idea of how the scientific method sits at the core of this work. Her efforts involve moving across many complicated data landscapes to uncover and articulate the key insights of the scientists working in these fields. And she does this through the art of storytelling, in a manner that can capture people's imagination whilst educating and surprising them at the same time. Interview guest: Laurie Winkless, physicist, author, science communicator. Contactable via her website, and on twitter, mastodon, and linkedin. Further information: www.lauriewinkless.com "Why do things stick to each other?" Talk by Laurie Winkless at The Royal Institution.https://twitter.com/laurie_winkless https://scicomm.xyz/@LaurieWinkless https://www.linkedin.com/in/laurie-winkless/ Sticky: The Secret Science of Surfaces Science and the City: The Mechanics behind the Metropolis    Thanks for joining us in the DataCafé. You can follow us on twitter @DataCafePodcast and feel free to contact us about anything you've heard here or think would be an interesting topic in the future.