This analysis will be an examination into the heart of how historical biases have shaped, and continue to shape, the technologies that permeate our lives. In this episode, we embark on a critical exploration of the invisible threads that connect past practices with present challenges, revealing the subtle yet powerful ways in which biases can become embedded in the very fabric of our technological advancements. As we traverse from the era of the Shirley Cards, a seemingly innocuous tool that nonetheless perpetuated a narrow and exclusionary vision of human skin tone, to the modern landscape of AI and new media, we uncover the multifaceted layers of discrimination that lurk beneath the surface of innovation.