What’s the impact of customer success in a subscription economy? Nick Mehta suggests customer success is one of the most transformative strategies you can use to future-proof your subscription-based business. He explains why in this episode. Nick also discusses how to turn customers into advocates and why company culture is at the core of his strategy as the CEO. Nick shares his thoughts on... Evolving Customer Success Models “Your product is evolving every year and therefore your customer success and customer experience should evolve. One year you might be focused on getting customers to deploy. The next year, getting them to engage. That means that the organizational model must evolve too.” Enabling Channel Partner Success “One model is enabling your channel to actually deliver customer success, sharing best practices, technology content, and making sure they’re doing it in partnership with you. The second is applying this customer success concept to the way you manage the channel, where your partners are actually your customers as well.” Humanizing Business “Business was created for human beings. It doesn't exist for its own sake. Businesses exist to serve humans and you can't forget the human in business.”